Michele Zappavigna

Discourse of Twitter and Social Media: How We Use Language to Create Affiliation on the Web (Bloomsbury Discourse) Michele Zappavigna 1. Ausgabe

Social media such as microblogging services and
social networking sites are changing the way people interact online and search
for information and opinions.
 This book investigates linguistic patterns in electronic discourse,
looking at online evaluative language, Internet slang, memes and ambient
affiliation using a large Twitter corpus (over 100 million tweets) alongside
specialized case studies. 

The author argues that we are currently witnessing a cultural movement from
online conversation to what can be termed ?searchable talk' - online talk where
people affiliate by making their discourse findable (for example, via metadata
such as Twitter hashtags) by others holding similar interests. This
cutting edge text will be of interest to all scholars and students dealing with
electronically mediated discourse.