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Consumer Behavior J. Paul Peter 8. Ausgabe
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Consumer Behavior
J. Paul Peter
Provides a strategic look at consumer behavior in order to guide marketing activities.
576 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 16. Februar 2007 |
| ISBN13 | 9780071259354 |
| Verlag | McGraw-Hill Education - Europe |
| Seitenanzahl | 576 |
| Maße | 200 × 255 × 21 mm · 999 g |
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