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Electronic Marketing: Theory and Practice for the Twenty-First Century
John O'Connor
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Electronic Marketing: Theory and Practice for the Twenty-First Century
John O'Connor
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
456 pages, illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 6. Dezember 2003 |
| ISBN13 | 9780273684763 |
| Verlag | Pearson Education Limited |
| Seitenanzahl | 456 |
| Maße | 190 × 246 × 25 mm · 734 g |
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