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The Employer Brand: Bringing the Best of Brand Management to People at Work
Barrow, Simon (People in Business, UK)
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The Employer Brand: Bringing the Best of Brand Management to People at Work
Barrow, Simon (People in Business, UK)
Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization.
232 pages, Illustrations
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 23. September 2005 |
| ISBN13 | 9780470012734 |
| Verlag | John Wiley & Sons Inc |
| Seitenanzahl | 240 |
| Maße | 161 × 236 × 22 mm · 466 g |
| Sprache | Englisch |
Alle Titel von Barrow, Simon (People in Business, UK) ansehen ( u. a. Gebundenes Buch )