Body of Truth: Leveraging What Consumers Can't or Won't Say - Hill, Dan (Sensory Logic, Inc.) - Bücher - John Wiley & Sons Inc - 9780471444398 - 18. August 2003
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Body of Truth: Leveraging What Consumers Can't or Won't Say

Hill, Dan (Sensory Logic, Inc.)

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Body of Truth: Leveraging What Consumers Can't or Won't Say

Companies spend billions of dollar on marketing their products each year, but their efforts to reach out to customers are often flawed he results are bad advertisements, or advertisements that are compelling but overshadow the product.


268 pages, index

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 18. August 2003
ISBN13 9780471444398
Verlag John Wiley & Sons Inc
Seitenanzahl 272
Maße 162 × 244 × 29 mm   ·   616 g
Sprache Englisch