Freunden von diesem Artikel berichten:
Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Preis
Fr. 86,49
Bestellware
Lieferdatum: ca. 30. Mai - 11. Jun
Zu deiner iMusic Wunschliste hinzufügen
Principles and Practice of Social Marketing: An International Perspective
Donovan, Rob (Curtin University of Technology, Perth)
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter, students learn the principles and methods of social marketing in context.
524 pages, 65 b/w illus. 19 tables 64 exercises
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 28. Oktober 2010 |
| ISBN13 | 9780521167376 |
| Verlag | Cambridge University Press |
| Seitenanzahl | 526 |
| Maße | 189 × 243 × 26 mm · 1,02 kg |
Alle Titel von Donovan, Rob (Curtin University of Technology, Perth) ansehen ( u. a. Taschenbuch und Gebundenes Buch )