Because Internet: Understanding the New Rules of Language - Gretchen McCulloch - Bücher - Penguin Publishing Group - 9780735210943 - 21. Juli 2020
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Because Internet: Understanding the New Rules of Language

Gretchen McCulloch

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Because Internet: Understanding the New Rules of Language

Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.

Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.


336 pages

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 21. Juli 2020
ISBN13 9780735210943
Verlag Penguin Publishing Group
Seitenanzahl 336
Maße 207 × 139 × 26 mm   ·   282 g
Sprache Englisch  

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