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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
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Corporate Cancel Culture and Brand Boycotts: The Dark Side of Social Media for Brands
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term “corporate cancel culture” highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
288 pages, 13 Tables, black and white; 19 Line drawings, black and white; 9 Halftones, black and whi
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 30. September 2024 |
| ISBN13 | 9781032670492 |
| Verlag | Taylor & Francis Ltd |
| Seitenanzahl | 228 |
| Maße | 480 g |
| Redakteur | Scheinbaum, Angeline Close (The University of Texas at Austin, USA) |