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Creating New Markets in the Digital Economy: Value and Worth
Ng, Irene C. L. (University of Warwick)
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Creating New Markets in the Digital Economy: Value and Worth
Ng, Irene C. L. (University of Warwick)
Sharing her unique perspective of both business and academia, Irene Ng examines the implications of digital connectivity for business, with a focus on new business models and the personalisation of products and services. This book is an important resource for business leaders, entrepreneurs and policy makers, as well as students.
256 pages, 62 b/w illus. 1 table
Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
Erscheinungsdatum | 20. Februar 2014 |
ISBN13 | 9781107049352 |
Verlag | Cambridge University Press |
Seitenanzahl | 260 |
Maße | 153 × 237 × 20 mm · 520 g |
Alle Titel von Ng, Irene C. L. (University of Warwick) ansehen ( u. a. Gebundenes Buch und Taschenbuch )