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Analyzing Music in Advertising: Television Commercials and Consumer Choice - Routledge Interpretive Marketing Research 1. Ausgabe
Nicolai Graakjaer
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Analyzing Music in Advertising: Television Commercials and Consumer Choice - Routledge Interpretive Marketing Research 1. Ausgabe
Nicolai Graakjaer
The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ?outside? the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.
182 pages, 11 black & white tables, 3 black & white line drawings
Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
Erscheinungsdatum | 15. Dezember 2014 |
ISBN13 | 9781138781085 |
Verlag | Taylor & Francis Ltd |
Seitenanzahl | 182 |
Maße | 237 × 150 × 13 mm · 446 g |
Sprache | Englisch |
Alle Titel von Nicolai Graakjaer ansehen ( u. a. Taschenbuch und Gebundenes Buch )