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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Softcover reprint of hardcover 1st ed. 2005 edition
Sameer Kumar
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New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy, Organization Learning and Market Conditions Softcover reprint of hardcover 1st ed. 2005 edition
Sameer Kumar
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles.
200 pages, black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 29. Oktober 2010 |
| ISBN13 | 9781441935946 |
| Verlag | Springer-Verlag New York Inc. |
| Seitenanzahl | 200 |
| Maße | 155 × 235 × 11 mm · 303 g |
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