Contagious: Why Things Catch On - Jonah Berger - Bücher - Simon & Schuster - 9781451686579 - 5. März 2013
Bei Nichtübereinstimmung von Cover und Titel gilt der Titel

Contagious: Why Things Catch On

Jonah Berger

Preis
Fr. 24,99

Bestellware

Lieferdatum: ca. 2. - 11. Dez
Weihnachtsgeschenke können bis zum 31. Januar umgetauscht werden
Zu deiner iMusic Wunschliste hinzufügen

Auch vorhanden als:

Contagious: Why Things Catch On

New York Times bestseller

What makes things popular?

If you said advertising, think again. People don?t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He?s studied why New York Times articles make the paper?s own Most E-mailed List, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In this book, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.

Contagious combines groundbreaking research with powerful stories. Learn how a luxury steakhouse found popularity through the lowly cheese-steak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the seemingly most boring products there is: a blender. If you?ve wondered why certain stories get shared, e-mails get forwarded, or videos go viral, Contagious explains why, and shows how to leverage these concepts to craft contagious content. This book provides a set of specific, actionable techniques for helping information spread?for designing messages, advertisements, and information that people will share. Whether you?re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.


256 pages

Medien Bücher     Gebundenes Buch   (Buch mit hartem Rücken und steifem Einband)
Erscheinungsdatum 5. März 2013
ISBN13 9781451686579
Verlag Simon & Schuster
Seitenanzahl 256
Maße 221 × 143 × 22 mm   ·   362 g
Sprache Englisch  

Alle anzeigen

Weitere Titel von Jonah Berger

Andere haben auch gekauft