Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages 1. Ausgabe

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences.

In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy. To this end, this textbook highlighted the following themes and content:

Up-to-Date Coverage on International B2B E-Commerce
Environments for international B2B e-commerce
Success factors of international B2B e-commerce
B2B e-commerce standards for global enterprises

Real-World In-depth Case Studies
Fifteen full-length e-commerce case studies written by 25 researchers worldwide
A blend between research studies and real-world cases
Research-based analysis frameworks for case studies

Special Attention to Emerging Business Models and Technologies
Emerging Web 2.0 business models and social media
Trends in mobile technologies (Smartphones and Tablets)

Expanded Coverage on E-Commerce Systems Development and Management
A framework for e-commerce systems development
Architecture of e-commerce systems
Languages and tools for e-commerce systems development
Security and public key infrastructure