Freunden von diesem Artikel berichten:
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry
Preis
Fr. 90,99
Bestellware
Lieferdatum: ca. 12. - 24. Jun
Zu deiner iMusic Wunschliste hinzufügen
Auch vorhanden als:
Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
Keith A. Quesenberry
This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today’s digital first media landscape.
220 pages, Text Boxes; Illustrations, unspecified; Tables; Halftones, Black & White including Black
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 6. Februar 2023 |
| ISBN13 | 9781538176375 |
| Verlag | Rowman & Littlefield |
| Seitenanzahl | 320 |
| Maße | 183 × 262 × 26 mm · 889 g |
Alle anzeigen
Weitere Titel von Keith A. Quesenberry
![Cover for Keith A. Quesenberry · Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (Gebundenes Buch) [Fourth edition] (2024)](https://imusic.b-cdn.net/images/item/original/112/9781538180112.jpg?keith-a-quesenberry-2024-social-media-strategy-marketing-advertising-and-public-relations-in-the-consumer-revolution-gebundenes-buch&class=scaled&v=1695682385)
![Cover for Keith A. Quesenberry · Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (Taschenbuch) [Fourth edition] (2024)](https://imusic.b-cdn.net/images/item/original/090/9781538167090.jpg?keith-a-quesenberry-2024-social-media-strategy-marketing-advertising-and-public-relations-in-the-consumer-revolution-taschenbuch&class=scaled&v=1695677227)
![Cover for Keith A. Quesenberry · Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (Taschenbuch) [Third edition] (2020)](https://imusic.b-cdn.net/images/item/original/175/9781538138175.jpg?keith-a-quesenberry-2020-social-media-strategy-marketing-advertising-and-public-relations-in-the-consumer-revolution-taschenbuch&class=scaled&v=1603996223)
![Cover for Keith A. Quesenberry · Social Media Strategy: Marketing, Advertising, and Public Relations in the Consumer Revolution (Gebundenes Buch) [Third edition] (2020)](https://imusic.b-cdn.net/images/item/original/168/9781538138168.jpg?keith-a-quesenberry-2020-social-media-strategy-marketing-advertising-and-public-relations-in-the-consumer-revolution-gebundenes-buch&class=scaled&v=1604034767)
Alle Titel von Keith A. Quesenberry ansehen ( u. a. Gebundenes Buch , Taschenbuch und Buch )