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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
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Eye Tracking for Visual Marketing - Foundations and Trends® in Marketing
Michel Wedel
Provides an overview of the foundations of visual attention and eye-tracking; a conceptual framework for eyetracking research in marketing; and a review of the marketing literature within this conceptual framework.
104 pages
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 8. August 2008 |
| ISBN13 | 9781601981547 |
| Verlag | now publishers Inc |
| Seitenanzahl | 104 |
| Maße | 158 × 237 × 6 mm · 172 g |
| Sprache | Englisch |
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