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Dictionary of Advertising and Marketing Concepts 1. Ausgabe
Arthur Asa Berger
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Dictionary of Advertising and Marketing Concepts 1. Ausgabe
Arthur Asa Berger
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
160 pages, black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 31. August 2013 |
| ISBN13 | 9781611329865 |
| Verlag | Left Coast Press Inc |
| Seitenanzahl | 143 |
| Maße | 152 × 230 × 9 mm · 242 g |
| Sprache | Englisch |
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