Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity - Martin Hewing - Bücher - Springer - 9783658037529 - 24. Oktober 2013
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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity 2014 edition

Martin Hewing

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Collaboration with Potential Users for Discontinuous Innovation: Experimental Research on User Creativity 2014 edition

Martin Hewing and co-author Katharina Hoelzle explore the potential that can arise through collaboration with potential users who are not yet users. Those users at the peripheries are perceived to contribute more novel information, by which they better reflect shifts in needs and behavior than current users at the center.


191 pages, 13 black & white illustrations, 15 black & white tables, biography

Medien Bücher     Taschenbuch   (Buch mit Softcover und geklebtem Rücken)
Erscheinungsdatum 24. Oktober 2013
ISBN13 9783658037529
Verlag Springer
Seitenanzahl 173
Maße 148 × 210 × 11 mm   ·   258 g
Sprache Englisch