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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics Softcover reprint of hardcover 1st ed. 2008 edition
Sandra Bell
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International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets - Contributions to Economics Softcover reprint of hardcover 1st ed. 2008 edition
Sandra Bell
In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a 'passive' role in the global division of - bor.
370 pages, 41 black & white tables, biography
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 19. Oktober 2010 |
| ISBN13 | 9783790825497 |
| Verlag | Springer-Verlag Berlin and Heidelberg Gm |
| Seitenanzahl | 370 |
| Maße | 155 × 235 × 19 mm · 530 g |
| Sprache | Englisch |
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