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An Exploratory Study of Men's Interpretation and Choices of Male Looks
Ou Zhang
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An Exploratory Study of Men's Interpretation and Choices of Male Looks
Ou Zhang
Men's shifting self-identities and masculinities result in changes in men's clothing and shopping behavior. This study explored how male consumers with a different degree of fashion opinion leadership interpret the same male looks and the differences in their tendency to accept a variety of looks. It also investigated how these variances are related to information sources used.
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 20. Februar 2008 |
| ISBN13 | 9783836466295 |
| Verlag | VDM Verlag Dr. Mueller e.K. |
| Seitenanzahl | 64 |
| Maße | 117 g |
| Sprache | Englisch |
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