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![Cover for Malcolm McDonald · Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Taschenbuch) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/216/9780749478216.jpg?malcolm-mcdonald-2016-malcolm-mcdonald-on-marketing-planning-understanding-marketing-plans-and-strategy-taschenbuch&class=scaled&v=1481620101)
![Cover for Malcolm Mcdonald · Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning (Gebundenes Buch) [1st edition] (1995)](https://imusic.b-cdn.net/images/item/original/726/9780080425726.jpg?malcolm-mcdonald-1995-marketing-strategies-new-approaches-new-techniques-the-best-of-long-range-planning-gebundenes-buch&class=scaled&v=1450255221)