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Marketing Management and Strategy 4. Ausgabe
Peter Doyle
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Marketing Management and Strategy 4. Ausgabe
Peter Doyle
A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
464 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 6. April 2006 |
| ISBN13 | 9780273693987 |
| Verlag | Pearson Education Limited |
| Seitenanzahl | 464 |
| Maße | 266 × 198 × 26 mm · 850 g |
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