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Wiley Pathways Marketing
Hiam, Alexander (University of Massachusetts at Amherst)
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Wiley Pathways Marketing
Hiam, Alexander (University of Massachusetts at Amherst)
From advertising and public relations to selling and packaging, marketing plays a key role in almost every business process. This book drills down to the basics, providing readers with a better understanding of the vital role that this discipline plays throughout a company.
384 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 8. September 2006 |
| ISBN13 | 9780471790792 |
| Verlag | John Wiley & Sons Inc |
| Seitenanzahl | 376 |
| Maße | 183 × 229 × 20 mm · 635 g |
| Sprache | Englisch |