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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Philip Kotler
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Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations
Philip Kotler
This straightforward guide for effectively marketing places has been the framework for economic development in the 1990s and beyond.
400 pages, black & white illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 15. Januar 2002 |
| Ursprünglich erschienen | 2007 |
| ISBN13 | 9780743236362 |
| Verlag | Simon & Schuster |
| Seitenanzahl | 400 |
| Maße | 153 × 229 × 24 mm · 625 g |
| Sprache | Englisch |
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