Freunden von diesem Artikel berichten:
Winning At Innovation: The A-to-F Model
Philip Kotler
Preis
Fr. 41,99
Bestellware
Lieferdatum: ca. 29. Nov - 10. Dez
Weihnachtsgeschenke können bis zum 31. Januar umgetauscht werden
Zu deiner iMusic Wunschliste hinzufügen
Auch vorhanden als:
Winning At Innovation: The A-to-F Model
Philip Kotler
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
288 pages, 48 figures, 29 tables, 5 diagrames
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 13. Januar 2015 |
| ISBN13 | 9781137479174 |
| Verlag | Palgrave Macmillan |
| Seitenanzahl | 272 |
| Maße | 233 × 157 × 14 mm · 452 g |
Alle anzeigen
Weitere Titel von Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Gebundenes Buch) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-gebundenes-buch&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Buch) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-buch&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Gebundenes Buch) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-gebundenes-buch&class=scaled&v=1443648873)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Taschenbuch) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-taschenbuch&class=scaled&v=1440296622)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Taschenbuch) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-taschenbuch&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Buch) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-buch&class=scaled&v=1408458979)
![Cover for Philip Kotler · B2B Brand Management (Taschenbuch) [Softcover reprint of hardcover 1st ed. 2006 edition] (2010)](https://imusic.b-cdn.net/images/item/original/708/9783642064708.jpg?philip-kotler-2010-b2b-brand-management-taschenbuch&class=scaled&v=1408463381)
![Cover for Philip Kotler · B2B Brand Management (Gebundenes Buch) [2006 edition] (2006)](https://imusic.b-cdn.net/images/item/original/600/9783540253600.jpg?philip-kotler-2006-b2b-brand-management-gebundenes-buch&class=scaled&v=1408203753)
Alle Titel von Philip Kotler ansehen ( u. a. Taschenbuch , Gebundenes Buch , Buch , CD und Lose Papiere )