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Research traditions in marketing - International Series in Quantitative Marketing 1994 edition
European Institute for Advanced Studies in Management
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Research traditions in marketing - International Series in Quantitative Marketing 1994 edition
European Institute for Advanced Studies in Management
Reviews the research in marketing by considering the different research streams together to understand, evaluate and criticize those various streams and to explore potential overlaps and divergence likely to emerge in the future. This book is organized into quantitative and qualitative parts.
442 pages, biography
| Medien | Bücher Gebundenes Buch (Buch mit hartem Rücken und steifem Einband) |
| Erscheinungsdatum | 31. Januar 1994 |
| ISBN13 | 9780792393887 |
| Verlag | Springer |
| Seitenanzahl | 442 |
| Maße | 155 × 235 × 25 mm · 825 g |
| Sprache | Englisch |
| Redakteur | Laurent, Gilles |
| Redakteur | Lilien, Gary L. |
| Redakteur | Pras, Bernard |