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The Experience Economy, Updated Edition Updated edition
B. Joseph Pine II
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The Experience Economy, Updated Edition Updated edition
B. Joseph Pine II
Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day.
256 pages, Illustrations
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 1. Juni 2011 |
| ISBN13 | 9781422161975 |
| Verlag | Harvard Business Review Press |
| Seitenanzahl | 400 |
| Maße | 137 × 209 × 28 mm · 400 g |
| Sprache | Englisch |
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