Freunden von diesem Artikel berichten:
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition
Philip Kotler
Weihnachtsgeschenke können bis zum 31. Januar umgetauscht werden
Zu deiner iMusic Wunschliste hinzufügen
The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business - Quintessence Series Softcover reprint of the original 2nd ed. 2016 edition
Philip Kotler
This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.
113 pages, Illustrations; Bibliography; 43 Illustrations, black and white
| Medien | Bücher Taschenbuch (Buch mit Softcover und geklebtem Rücken) |
| Erscheinungsdatum | 30. Mai 2018 |
| ISBN13 | 9783662569283 |
| Verlag | Springer-Verlag Berlin and Heidelberg Gm |
| Seitenanzahl | 113 |
| Maße | 155 × 235 × 7 mm · 185 g |
| Sprache | Englisch |
Alle anzeigen
Weitere Titel von Philip Kotler
![Cover for Philip Kotler · H2H Marketing: The Genesis of Human-to-Human Marketing (Gebundenes Buch) [1st ed. 2021 edition] (2020)](https://imusic.b-cdn.net/images/item/original/302/9783030595302.jpg?philip-kotler-2020-h2h-marketing-the-genesis-of-human-to-human-marketing-gebundenes-buch&class=scaled&v=1602978628)
![Cover for Philip Kotler · The Quintessence of Strategic Management (Buch) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/890/9783662484890.jpg?philip-kotler-2016-the-quintessence-of-strategic-management-buch&class=scaled&v=1465984775)
![Cover for Philip Kotler · Transformational Sales: Making a Difference with Strategic Customers (Gebundenes Buch) [1st ed. 2016 edition] (2015)](https://imusic.b-cdn.net/images/item/original/059/9783319206059.jpg?philip-kotler-2015-transformational-sales-making-a-difference-with-strategic-customers-gebundenes-buch&class=scaled&v=1443648873)
![Cover for Philip Kotler · Ingredient Branding: Making the Invisible Visible (Taschenbuch) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/189/9783642438189.jpg?philip-kotler-2014-ingredient-branding-making-the-invisible-visible-taschenbuch&class=scaled&v=1440296622)
![Cover for Philip Kotler · The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (Taschenbuch) [2010 edition] (2014)](https://imusic.b-cdn.net/images/item/original/386/9783642422386.jpg?philip-kotler-2014-the-quintessence-of-strategic-management-what-you-really-need-to-know-to-survive-in-business-taschenbuch&class=scaled&v=1440296623)
![Cover for Philip Kotler · Ingredient Branding (Buch) [2010 edition] (2010)](https://imusic.b-cdn.net/images/item/original/133/9783642042133.jpg?philip-kotler-2010-ingredient-branding-buch&class=scaled&v=1408458979)
![Cover for Philip Kotler · B2B Brand Management (Taschenbuch) [Softcover reprint of hardcover 1st ed. 2006 edition] (2010)](https://imusic.b-cdn.net/images/item/original/708/9783642064708.jpg?philip-kotler-2010-b2b-brand-management-taschenbuch&class=scaled&v=1408463381)
![Cover for Philip Kotler · B2B Brand Management (Gebundenes Buch) [2006 edition] (2006)](https://imusic.b-cdn.net/images/item/original/600/9783540253600.jpg?philip-kotler-2006-b2b-brand-management-gebundenes-buch&class=scaled&v=1408203753)
Alle Titel von Philip Kotler ansehen ( u. a. Taschenbuch , Gebundenes Buch , Buch , CD und Lose Papiere )